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Cellular /Mobile Network Market Share

Market share up to 31/12/2011

In Cameroon, the number of mobile phone subscribers exceeded 13 million at the end of 2012, figures published by the Telecommunications Regulatory Agency (TRA), and cited by the weekly "Le Financier d’Afrique".

According to the regulator of the telecommunications sector, the Cameroon subsidiary of the South African group, MTN International holds 54.1% market share, against 45.9% for Orange Cameroon, a subsidiary of France Telecom.

With 13 million subscribers of the estimated 20 million inhabitants, the Cameroonian market remains open, especially considering that among the 13 million current subscribers, many have chips of both operators.

After the opening of the market for mobile telephony in Cameroon in the early 2000s, MTN and Mobilis, which later became Orange, were the only players on the market until 2012. When government awarded a third license to the Vietnamese company Viettel, the first chips will be marketed in 2014.

In the same report, ART found that 99% of mobile subscribers are on the “prepaid” option against only 1% for “postpaid.”

We expect mobile voice service to generate 71% of total telecom revenue in Cameroon in 2018. The intensified competition from the new MVNO Set’Mobile will contribute to mobile voice revenue, which is expected to grow at a CAGR of 7% over the forecast period.

However, with the recent 3G license awarded to Viettel, data services will also be an increasingly important source of revenue. Mobile data will likely be embraced by many Cameroonians, who have been waiting for 3G services for a long time. With demand for data on the rise, we anticipate that mobile data revenue will grow at a CAGR of 26% through the end of the forecast period, faster than voice, to reach $253m by 2018.

Mobile broadband adoption will be the primary driver. Revenue in the fixed segment is projected to reach $282m by 2018. Growth will be mainly due to the expansion of existing WiMAX networks and the deployment of a 10,000km fiber-optic backbone cable to be completed by 2015. Moreover, the landings and technical launches of the WACS (May 2012) and the expected ACE and Main One undersea cables should reduce overall telecom tariffs, benefiting the population given that the nominal GDP per capita in 2012 was estimated to be just $1,267.