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Infos Business of Tuesday, 10 February 2015

Source: Ventures Africa

MTN Cameroon appoints female CMO

To demonstrate MTN’s commitment to promote local talent into more senior positions, MTN Cameroon Chief Executive Officer Mr. Karl O. Toriola, has announced the appointment of Mrs. Linda Kouam Kamche to the position of the Chief Marketing Officer (CMO).

Prior to her appointment, Mrs. Kouam Kamche was the Senior Manager for products and services. 35 year- old Kouma Kamche holds a degree in Telecommunications Engineering from the Technical University Carolo-Wilhelmina at Braunschweig in Germany. She joined MTN Cameroon in 2006 boosting an impressive record for driving revenue and market share growth as well as brand affinity for the MTN Cameroon group.

In her new capacity as the CMO, Linda Kouam Kamche will be in charge of providing strategic direction and also ensuring brand development, sustainability and revenue generation. Expected also from the new CMO will be to grow MTN Cameroon’s leading customer service organization through consistent focus on activities and behaviours which influence a customer experience and overall improvement of business performance.

To further show MTN’s commitment to promoting local talent, the company has effected arguably one of the most successful policy of nationalization of its senior executive positions, the organization also prides itself in turning local talents into world class executives. With the appointment of Mrs. Linda Kouam Kamche to this senior management position from within the organization, this proves the point.

Currently, 3 employees of MTN Cameroon are non-locals, 7 Cameroonians are working abroad on senior expatriate assignments with the MTN Group.