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Opinions of Wednesday, 14 January 2015

Auteur: Kojo Yankson

Have you met Bryan Wallace?

We're halfway through our first DIY week of 2015, and we've been learning how to forge our financial freedom through entrepreneurship. So far we've had two extremely informative and totally inspiring conversations about it, and I can sense the palpable excitement as many of you have started to dust he cobwebs off your old ideas. I can feel a lot of you beginning to get excited about the thought of becoming entrepreneurs.

You're starting to see how this could totally change your life for the better. You're picturing the end result: when your idea becomes a big hit and people start throwing money at you.

When you move from your current area into the new place at Airport Hills. When you walk into the car dealership and pay cash for a Range Rover. You're seeing yourself no longer struggling for a chair in the overflow tent at church, but taking your seat at the high table as Harvest Chairperson. This is all very good.

I endorse dreams, and I agree that they must be powerful enough and exciting enough to motivate and propel you to achieve them. But I don't want the shine of our destination to blind us to the grit of our journey. Being a success may be fun, but becoming a success is tough.

Have you ever heard the name Bryan Wallace? Probably not. He is the biggest Hollywood star who never was. As a child, Bryan had always wanted to be an actor like Charles Bronson or Clint Eastwood. Like his idols, Bryan had camera-friendly good looks and oodles of talent.

So much talent that at the age of 19, when he ran away from his home in Ohio and his burger-flipping job at McDonalds to audition for a role in a little George Lucas movie called Star Wars, the producers were so impressed that they offered him the role on the spot. Within days, everyone in Hollywood was talking about this amazing new actor who was going to be the biggest thing the industry had ever seen. The question being asked at every party was "Have you met Bryan Wallace?"

Bryan was loving the attention, and he was rearing to go. He just couldn't wait for someone to point a camera at him so he could flash his million dollar smile and take over the world. That was until his first day of filming on set. After exactly two hours of shooting, the teen idol quit show business, packed his bag and caught the first flight back home.

Bryan just couldn't cope! He couldn't memorise his lines, he kept missing his cues, he had no understanding of the instructions the director was shouting at him, and he certainly had not anticipated the number of times a single scene would have to be re-enacted, take after soul-sucking take, until the director was satisfied.

He hadn't anticipated the futuristic space costumes made of strange, shiny, synthetic fabric that were not ventilated in any way, and only served to seal in the searing Los Angeles heat, causing young Bryan's flesh to slowly cook under a marinade of his own sweat for two whole hours. That was exactly how long it took for Bryan Wallace's illustrious movie career to run its course.

Later, when he told the story to his colleagues back at his workplace, he said simply, "I thought acting would be my dream job, but I didn't know my dream job involved work."

My friends, like a movie, the finished product of the hard work of an entrepreneur looks great. Often, that is all we see. Today, I want to manage your expectations. I want to show you the part of this quest to Do It Yourself, which is often hidden from view.

Today, I want to show you the dirt from which mansions are built, the pigs from which sausages are cooked, the rocks from which diamonds are hewn. Today, I want to show you the adversity from which millionaires are born.

This is not to scare you, but to prepare you. This is not to discourage you, but to encourage you. This is not to deter you, but to cheer you. I want you to embark on this new journey of DIY in 2015 with your eyes open.

When obstacles come as shock, it becomes very difficult to rally quickly enough to overcome them, but when someone warns you about problems in advance, you get a chance to strategise and seek solutions - or at least protection - in good time. It's why I always listen to the weather forecast; so I'll know whether or not to pack an umbrella.

Today on DIY Week, we look at the challenges of entrepreneurship. We will open your eyes to the reality of what it means to run your own business. But don't forget that being your own boss also includes some amazing benefits. We'll talk about them all, no holds barred: the pros and cons of DIY. My name is Kojo Yankson, and I tell you what you need to hear, so you will stick around longer than two hours.