Yogurt companies battle for market in Cameroon

With an annual growth of 25%, the Cameroonian yogurt market arouses envy.

Two local players have the lion's share with 90% sales but are fighting a battle. 'Success' met with them to find out more about this 'battle of supremacy'.

Historical leader in the yogurt market in Cameroon for 30 years, the local yogurt company, Camlait, had to cede its place to its compatriot Dolait, who entered the market in 2002.

The "Success" was in Douala to decipher the sales and marketing strategies of the two companies which also have to cope with the arrival of new market entrants.

The report was to:

Find out the organization of the Cameroonian industrial yogurt.

What are their means of production? How do they place their products? On what strengths do they build their strategy?

Discover the answers to these questions in this report that takes you to the heart of the yogurt battle in Cameroon.

"Success" is co-produced by the monthly economic magazine Jeune Afrique Group, Canal + Africa and Galaxie Presse.