Yaoundé launches war against illegal advertisement

Paul Ngougo, 6th Assistant to the Government Delegate of the Urban Community of Yaoundé (CUY) in charge of town planning, carried out an exercise against illegal advertisements in the city of Yaoundé.

This is the beginning of a campaign on the struggle against the wild posters. For three days, hundreds of youth will move around all the arteries of Yaoundé.

Their target will be the walls and fences of public or private buildings poles or even garbage cans. These spaces are often used by some companies and individuals for posters. This practice which has become common does not contribute to the embellishment of the city and the problems of environmental pollution by ricochet.

"These methods of advertising are acts of incivility that we must fight relentlessly. This is why we decided to take the bull by the horns with the assistance of our partners," explained Paul Ngougo.

"We will clean up what is already there and sensitize fraudsters on citizen action. We will work hard because we will have four or five hours to do a day. We believe that ultimately the results will be measurable by the populations," said Mbilongo, the Director of the Label Company in charge of directing the work.

These days although they did not aim to fully clean the city of all fraudulent posters, they still aim to reduce the ardour of fraudsters and those engaged by mimicry. The deployment of the teams on the ground will be on all the arteries of the city based on so-called strategic routes (Lycée de Ngoa-Ekelle, Cradat, Rond-point Nlongkak, Marché central, etc).

This will therefore allow advertisers who follow the rule to benefit from the impact of their campaigns and bring the potential to comply with the requirements imposed by the law on advertising.

"If you want to display in a city, you should contact a Commissioner who will tell you if there is a place to do so. Clearly, if you paste anywhere, you will be tried. With this operation, we want to give a new look to the city of Yaoundé,” said Junior Mbilongo.