Cameroonian heads the African Union of Broadcasting

In his office, located on the eighth floor of at Mballa II, Grégoire Njaka continues to express his gratitude to the Director general of CRTV, Amadou Vamoulke who proposed and supported his candidature during the last General Assembly of the African Union of broadcasting (AUB), October 5 in Abuja, Nigeria.

At the age of 53, it is a new challenge that awaits this father of five children. His rich experience accumulated in 27 years, the main journalist out of scale seems to have the profile of employment with regard to important loads that he currently provides to the head of the Directorate of human resources at the CRTV.

Past the euphoria, the former pupil of the school of journalism in Yaoundé, 1985-1988 batch, measured the extent of the task that awaits him. To have frequented the AUB for more than two years as third vice-president, representing the CRTV, he knows objectives of the body.

The competitiveness of African facing the digital televisions and the thorny question of the broadcasting rights to major sports events are among the priorities of the new Director general. "The AUB is at the crossroads and need to drive change within the institution by adapting it to the context of the passage of the analogy to digital and responding to the nagging question of the rights of retransmission of sporting events.

We must provide strong content that show a different image of Africa than popularly aired on other channels. In ten years, the broadcasting rights has been multiplied by five, or even six and much intermediaries interfere there. On the World Cup, the AUB could negotiate and convince FIFA that the rates be revised downwards", he said.

The AUB is a non-governmental organization born from the ashes of the Union of national radio and television in Africa (Urtna) in 2006 in Abuja. It includes both public and private broadcasters from 40 countries of the continent.