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Business News of Tuesday, 12 May 2015

Source: Cameroon-Info.net

Billionaire Kadji Defosso opens first hypermarket

Years after the dismal failure of the project Kadji Food Services (KFS) which consisted of creating in Cameroon the first chain of fast low-cost restaurant, the Kadji Group hits a great shot, giving the port city Douala in the Littoral, a first hypermarket in the CEMAC sub-region.

Unsurprisingly, as for most of its businesses, the hypermarket of the Kaadji Group carries the name of the billionaire and Mayor of the Bana village in the West Cameroon Kadji Defosso, that is Kadji Square. A newcomer situated in the chic district of Bali in Douala in the wouri Department, Littoral region, which now will need to adapt, due to the existence of supermarkets such as Casino, Mahima, Ecomarché dwarves, etc.

Kadji Square, the first Cameroonian hypermarket worthy of the name, has nothing to envy to those that you find in African capitals such as Johannesburg, South Africa or Nairobi, Kenya.

The main façade of the building is bright, with three advertising signs, totems, a giant banner representing a flagship of one of the companies of the owner of the premises, namely fruit juice Special Grapefruit produced by the Cameroon Union of breweries (UCB).

Palm part and the main driveway lined with nearly 30 fairly spacious parking places is reminiscent of a leisure centre, an idea that just clears the huge Bay window through which the visitor can see no less than six cash registers with men and women dressed in red which enables them validate purchases of customers while employees committed to the task guide clients or Pack and carry their purchases to vehicles outside. Here, security agents are there to prepare for any eventuality, although it is located in an upscale district of the economic capital.

The choice of partners to accompany this wonderful adventure is also visible on the outside. The CASINO group, which moved to Cameroon two months ago in e-commerce with its brand Cdiscount and a self-titled website which brings together already 3 500 active customers, the first step of the podium as a partner of Kadji Square, via his SUPER U mark.

The neon sign SUPER U, prominently on the front of the imposing generous complex in the ceiling is so gigantic that it obscures the hypermarket and gives the impression that Kadji Square is the tenant or partner... quite the opposite!

One other light neon sign housed at one of the ends of the flooded building displays the name of the host city, Douala, a likely sign that the Bana billionaire will in put up in the coming months a second Kadji Square in Yaoundé, the political capital or Kribi, future industrial of Cameroon where many hotels pole , homes, houses, shops, businesses private and public are under construction in anticipation of the actual starting of CIPK (industrial complex port of Kribi) activities.

The first customer satisfaction that crossed one of the doors of the hypermarket is the impressive shelves, as well as walkways spacious between the spokes, the presence of dedicated areas such as the one devoted to cosmetic products made in Cameroon, where not surprisingly, Balneo of Biopharma Labs brand is conspicuous, which offered at the beginning of the year, the most expensive advertisement ever conducted in the country, with a budget of 100 million CFA FRANCS.

The variety of the offer is such that the customer will have only the spoilt for choice, especially against deploying impressive partners including SUPER U which demonstrates all its full power, with an almost omnipresent confectionery rays, produced milk, meat products, fashion, beauty, home appliances, High Tech, food, etc.

On the side of price, disappointment will not be necessarily with for example Brazilian mesh sold between 35 000 and 75 000 CFA FRANCS against 150 000 CFAF in some beauty salons crested in Douala and Yaoundé. But all prices are not competitive here, as for example this TV only 22 inch sold 177 000 CFA FRANCS against 150 000 FCFA with dealers like Jumia or Kaymu where MTN Cameroon telecommunications operator is shareholder.

Kadji Square is a godsend for Cameroon anyway, because beyond the return on investment of this project which could well see the day through other Cameroonian cities. The hypermarket brings new jobs, new markets for small and medium-sized enterprises (SMEs) specializing in security, maintenance, refrigeration and air conditioning, transport, sanitary, recruitment, etc., and why not a tremendous opportunity for communicators who have huge vacant spaces.