Many young people are defying the barrier of entrepreneurship problems to enforce urban fashion made in Cameroon.

We read Jasaïd on a shirt pocket. On it, we noticed cuffs of fabric on the loincloth. We read Mo Beat on another t-shirt. It was noted that the inscription and the fabric, in a heartbeat, seemed very familiar with colours of the West Cameroon region.

Sanja was inscribed on another shirt with reviewing colours and patterns in Cameroon. And then there's a T-shirt with Deïdo Boy designed on it. We now understand that this is Cameroon.

These creations reflect, in their own way, the assertion of an African identity; a Cameroonian identity. This is the identity that is expressed in an original way with sketches and models, with loincloth and leather, style, youth, freshness and collections.

The "Street Wear" or urban fashion made in Cameroon, that's it. Tony Nobody, an urban culture promoter, will tell you that they are supporters of the "for us, by us” ideology. Jason Diakité of Jasaïd said “Detail Makes difference." Francis Alane Tsoungui and Stéphane Bilana Heartbeat of ‘237’ were with the "follow your heart.” The concepts, collections and brands of ‘Street Wear’ is now appreciated among a lot of Cameroons.

But the goal remains the same: to forget the American brands whose markets imposed on locals. This is an end that Tony Nobody sought to achieve with his ‘Blaxity’ structure through the K-Sea Street Wear and Music.

On June 26, Sanja, JC Wear and Jasaïd occupied the first three places in the competition. As part of the event, it was mostly "another way to continue to promote the Cameroonian urban areas, but especially Cameroon, our country and Mboa. These young people showed a lot of enthusiasm and a lot of entrepreneurial spirit. We had to find a way to encourage it," Tony Nobody explained.

Production

"After the advent of rap, deejaying and street art, my fight is now extended to urban fashion," he added. Because of their originality with models and designs aesthetically viable as well as their seriousness and determination, the inscriptions are protected by the African Intellectual Property Organization (OAPI).

The ‘Street Wear’ makes use of screen printing. As fanciful as it may seem, screen printing remains a tool of the Street Wear that goes far beyond. Tony Nobody speaks of it as a quest that is not yet available: "It's not just shirts or T-shirt, or even just a cap. The Street Wear extends to shoes and other accessories that Cameroonian designers cannot afford to make."

The designers would go even further by saying that it is a state of mind, a vision, an ideology. With production and different collections by one another, the creators are trying to diversify their products to be able to conquer a market that is timid.

According to Francis Alane Tchoungui, the brands gain to unite their efforts and to share the gains for developing the potential interest of consumers. It was in this sense that Blaxity set up a platform like K-Sea Street Wear and Music with a common production.

Models

"We are trying to establish a partnership with a Turkish company which would effectively reduce production costs," said Tony Nobody. If designers are full of ideas, cuts, designs and ambitions, they still lack the means of financial, technical and industrial productions.

If Deïdo Boy of Didier MP was able to share its production between Cameroon, France and China, Jason Diakité of Jasaïd has tried to local production but is already planning to export, too, its production.

"We work under contract with screen printers, embroiderers and designers who are all in Cameroon, but (the production) is very expensive. That's why the next step is production overseas,” he lamented. Heart Beat 237, looking for quality, had to relocate to Dubai.

"It is a thorn that was in the foot. Large-scale production technologies are not yet sufficiently implemented in Cameroon so that we can produce locally. We give jobs to foreigners and in addition, where the goods are repatriated, the costs are high,” he lamented.

To finance Binam, the latest addition to their collection, Heartbeat 237 launched a crowd funding campaign on social networks.

This "crowd-funding" would allow them not to always use their own funds.

Facebook, Twitter, Instagram, and other social media networks are used as a platform to spread the campaign. They are the ideal channel for a focused and less costly visibility.

Cameroonian artistes like Locko and Numerica were seen wearing shirts his ‘Jasaïd’ clip, with 237 inscribed on a Heartbeat cap; Manu Dibango who wears a polo or DeïdoBoy, Philip Bebi dressed by Sanja creation, remains a pub that has no price.